Once you have a creative design you need a web developer to turn this into an effective web design.

Creative web designers extensively use WYSIWYG editors, e.g. Macromedia Dreamweaver or Microsoft Frontpage. These tools quickly pull together the various design elements of the web site and make them easy to modify and experiment with, providing a fantastic tool for the creative process. WYSIWYG stands for "What You See Is What You Get".

The problem with these editors is that they produce a web site that looks good on the computer system they are designed on. Unfortunately everyone else's system is slightly different in terms of hardware, software, operating system and even web browser.

This means that the creative ideas will not look as intended on different systems. Further, it is not just people that look at your web site. The search engines do too. The search engines use robots (called spiders) to look at your web site and categorise the content into their directory. Trouble is, if they can not read your web site, it will not feature in any internet search.

These two problems can easily be solved by recoding your web site into HTML and CSS by a front end web developer. HTML and CSS are the programming languages of a web site.

Although this job is technical, sometimes the design needs will have to be revisited if there are elements in it that cannot be achieved using HTML and CSS. For this reason front end web developers are a hybrid between a technical developer and a technical designer. The skill is known as Technical Web Design.

Technical Web Design is a highly skilled job not to be lightly undertaken by the hobbyist. The front end web developer will often liaise with the creative web designer on aspects of web site usability, because it is the programming of HTML and CSS that implement all aspects of usability. There will always be issues here that need ironing out and a good technical web designer will also be an expert in web site usability.

Web site usability involves a lot of human psychology and is a big subject. One of the top experts is Jakob Nielsen http://www.useit.com . Any designers reading this article - or any major decision makers on web sites - we recommend reading his book Designing Web Usability: The Practice of Simplicity. Everything you need to know about how to make your web site successful by making it easy to use is in there. Technicks Solutions is well versed in the theory and application of web site usability so you can always ask us if you do not want to read the book!

If you have chosen a template as the basis for your web site then the Technical Web Designer really has his work cut out. These templates simply form the basis of the design for your web site. The designer, along with your self, will need to modify the template introducing specific design criteria that would normally be the domain of the creative web designer. If you are thinking along these lines then you really do need a technical web designer with the experience to assist you with these design criteria. Started in 1996 Technicks Solutions have been doing this for small, medium and large businesses, in the UK and abroad, for over ten years - you could not make a better choice in technical web design.

Most web sites provide some form of functionality. This can be something simple like sending an email from a contact form to a full blown online shop with credit card processing. Back end web development is what makes this work.

All web sites should have an element of back end web development for marketing and communication purposes. Web designs should be created from the basic concept that a web site is a communication tool and not just a flat brochure. The web design projects information at visitors using effective interaction techniques. When a visitor communicates with you via the web site we have the opportunity to record their details and find out about what interests them. We can store this information in a database for later use in targeted email or postal marketing campaigns.

Back end web developers use tools like ASP, .NET, PHP and SQL databases that work on the internet server to achieve these goals.

One crucial task that is undertaken by technical web designers is the optimisation of the web site for the search engines and if it is not done properly, the chances are the site will be only ever seen by very few people.

Technicks Solutions provide all types of web development and technical web design.