When we start a web design project we need to produce a graphical frame work for your web site to fit in. This is the non technical stage of developing a web site and it is the stage where the artistic creative ideas are introduced.

When developing a marketing strategy for your business you develop a brand look and image. A web site is an integral part of this overall marketing strategy. The way it looks needs to be coordinated with brochures, branding and image of your company.

This may mean a deep hard look into all aspects of your branding and promotion. Our affiliated company CDA Creative can help with this where a comprehensive graphics design package can be integrated with brand development, design for print, advertising, events and exhibitions to make sure that your web site is completely in step with your marketing strategy.

Creative designers need to take into consideration more than just look and feel when coming up with ideas for a web site design. The practical implications of a web site mean that the designer has to build in the ability for the web site to be used.

Unlike a brochure, which just has pages for a person to turn, a web site has an infinite array of possibility to get to the next page. It is very easy for a designer to get carried away creating visual appeal and in the process hide the functionality of the site.

While a brochure can sell a business through complex visual analogy a web design that attempts the same tactic will usually fail by distracting the visitor from their goal - which is getting to the information that they want. Creative designers have to have a keen eye for the usability of their web designs.

There are many sources of creative ideas for a good web design. Businesses with the budget should always employ a professional creative designer to integrate in with their overall marketing strategy. Not everyone falls into this category - it is expensive to implement after all. For those looking for a more cost effective way to achieve a web site that looks fresh and appealing then you need to look at a template web design.

There are a vast range template web designs around today with specialist search engines to find something suitable for your purpose. Technicks Solutions can provide you with thousands of pre high quality web site templates to choose from starting at around £30. These can then be adapted to suit your needs.

Whatever path you choose once the creative web design is decided you will need the services of a technical web designer, especially if you have chosen the template path, because these will need some work and modification to make them just right for you.