FULLY INTEGRATED SOLUTIONS ...
How easy is your web site to use?
Through long experience and analysis we have found at Technicks that this is the prime factor in determining whether your web sites will be a success.
Web site design is a specialist area that has all too often been hi-jacked by graphics designs and technical whiz kids. A web site is not a paper based brochure - it is a medium in its own right - one that is interactive to a degree that goes far beyond turning a page.
Areas to which we pay special attention are:
Web site design
- Usability
- Scanning
- Scrolling
- Navigation and indexing
- Graphics and layout
- Browser functionality
Vital Statistics - Measuring Success.
- Visitors per month
- Web enquiries per month
- Conversion rate
- Return on investment
- Quality and accuracy of information
To read more about this in detail and how we achieve such high levels of success through design please register with us.
Alternatively, whether you want advice on an existing web site or are planning a new web site then please do contact us
| Search Engines and Online Marketing | Top |
Online Marketing - The Mix!
Online Marketing is about how you promote your web site on the web and the different methods that there are available to you.
There are several options that are available to you and the best online marketing campaigns are a mixture of them all:
- Search Engine Optimisation
- Pay per Click Advertising
- Affiliate Marketing
- Email Marketing
Search engines provide two methods of directing traffic to you web site. First is called a 'natural search' and the second is called 'pay per click'. Which method to use depends very much on your web site and changes over time.
Natural Search is where your web site is included in the search engine directory and in essence it is free in most cases. Your site is ranked on the search engine according to the relevance of the phrase typed in by a user and it is primarily based on the actual textual content of your web site.
Pay per click is where you pay the search engine for a particular phrase and this appears as a sponsored web site in a prominent position on the search results when that phrase is typed in. I will talk about this in a separate section as it is important in its own right and in the right circumstances.
To read more about natural search and pay per click please register with us for full and detail explanation of how to get high rankings in the search engines.
Alternatively Technicks can devise a correctly mixed Search engine campaign for you. Please contact us regarding this.
Affiliate Marketing is where another web site will agree to feature your web site on its own in return for a fee or commission on sales. The internet is full a very successful portal sites dedicated to this purpose that can help to promote you and your web site. Technicks can help to setup and give advice on a suitable affiliate marketing program for your business.
Email Marketing is about direct contact with the visitors to your web site. Our web sites are usually design with a view to getting users to make some form of contact with you and hopefully getting their permission to send them more information in the future. Our current statistics show that 2-5% of visitors on an optimised web site will fill in the contact form. Some 10% will probably call you directly on the telephone. The remaining 80-90% will most likely forget you even exist but a fair proportion will want to be reminded. Technicks provides a managed permission based direct mailing system that will integrate with your web site and office systems. Please contact us for more details.
Technicks Email services are second to none. All email delivered to you is spam filtered and virus free - guaranteed. There is no maximum mail box size and flexible message expiry. With full web mail interface and groupware for shared calendar and contact information that integrates into Outlook you can be in touch wherever and whenever you want to be. Competitive packages that start from £75 per annum. Please contact us for more information.
We cover all aspects of hosting from our data centre in London. Virtual websites, dedicated web servers, collocated machines and Windows hosting on the latest platforms - managed and maintained 24 hours per day, 365 days per year. Secure hosting also available. Please contact us for more information.
Networks
Technicks has wide experience in setting up corporate networks. We are experts in Virtual Private Networks, Wireless networks, Leased Lines, Branch and Head Office connections and Collocation through our central hub in London. Please contact us for more information.
Quick & easy registration, competitive pricing with no hidden fees...
A domain name can help give your presence on the Internet instant brand recognition. Using your own Company domain gives an impression of professionalism to your customers.
We can supply you with any type of domain name starting from £4.50 per year. We also offer are range of redirection and DNS services.
To enquire whether a domain name is available please contact us .
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